I have been a member of the photographic community for over 25 years, beginning in the days of 35mm film. Photography has been my passion since I was a teenager.
My hobby developed into a career, and I ended up working for more than 15 years in the photo speciality retail sector. I really enjoyed the face to face interaction with a wide range of amateur, hobby and professional photography customers over the years.
Following that, I spent 8 years in the corporate sector. My primary work focus was related to new product testing of digital cameras and accessories, conducting competitive comparisons and performing market research, as well as developing sales, marketing and promotional communications materials.
As an avid traveller, I have visited many countries around the world. I like to experience new places, and meet new friends, while on vacation with my wife and two children.
Currently I live in Toronto, Canada.
Sig Hallgrimsson's Latest Posts
We have recently decided to scale back on our coverage of new smartphone technologies, and concentrate our efforts on continuing to deliver in-depth reviews and news related to the latest digital cameras and photographic accessories. To learn more about the latest smartphone offerings being introduced in the market, we recommend checking out the helpful advice […]
In terms of what is the best camera under 500 dollars that is small enough to easily take with you, and that delivers premium image quality, there is one camera that stands apart from the rest. If you are looking for a versatile high-end compact digital camera, based on extensive testing and my own personal […]
iPhone SE Features Specs Price Canada and Overview: Apple this week released their new 4-inch iPhone SE, and the smartphone is now available from major mobile wireless network carriers. While the iPhone SE looks very similar to the iPhone 5s, it comes loaded with iPhone 6s internals, including an A9 processor, a 12 megapixel camera, […]
The Panasonic Lumix TS6 is a rugged waterproof compact digital camera that is specifically designed for family, active lifestyle, adventure and travel photographers. Winner of the 2015 TIPA award for ‘Best Rugged Compact Digital Camera’, the Panasonic TS6 is a well reviewed camera suitable for a wide range of general picture taking situations. Compared to […]
In this Nikon D5 Introduction Video, Nikon Canada’s Senior Technical Representative Mark Cruz provides an overview of Nikon’s newest flagship FX-format camera, the D5, with a focus on the still photography improvements. The Nikon D5 incorporates a newly designed 20.8 megapixel FX-format CMOS sensor, a new 153-point AF system, 4K UHD video capture and EXPEED […]
Nikon D750 D610 select Nikon lens instant rebates are now available for a limited time. The Nikon D750 and the Nikon D610 full frame FX format digital SLR cameras are on sale this month, with Nikon offering instant rebate savings in both Canada and the US. Instant rebates are also available on a number of […]
The Canon 80D price in Canada has now been confirmed by Canon Canada Inc. The newly announced Canon EOS 80D, a digital SLR camera aimed at enthusiast photographers, is expected to be in stores by early April 2016. Announced at the same time as the Canon 80D, the new and improved Canon EF-S 18-135mm f/3.5-5.6 […]
The Canon SL1 is an entry level type of interchangeable lens digital SLR camera that is aimed at family and travel photographers. The Canon SL1 is currently the smallest and lightest digital SLR featuring an APS-C size sensor. Compared to the Canon T4i, the new Canon SL1 is approximately 25 per cent smaller and 28 […]
The rugged and waterproof Panasonic TS5 compact digital camera is geared towards active lifestyle, family and travel photographers. The camera serves as a replacement to the popular Panasonic Lumix DMC-TS4 introduced last year. The Panasonic Lumix TS5 underwater camera offers a number of upgraded features and technologies compared to its predecessor. In terms of major […]
We recently had the opportunity to try out the latest Canon T5i digital SLR camera in combination with Canon’s new EF-S 18-55mm IS STM standard kit zoom lens. The Canon T5i digital SLR replaces last years Canon T4i as the new flagship in the Canon Rebel series lineup of family and enthusiast oriented APS-C sensor […]